Corporate Profile

KATAOKA & Co.,Ltd.

Address 21-6, Shimbashi 6-Chome, Minato-ku, Tokyo 105-8615, Japan
Telephone +81-3-5405-7009
Fax +81-3-5405-8617
Domestic Branch Offices Sapporo, Sendai, Kanto, Nagoya, Osaka, Hiroshima, Takamatsu, Fukuoka
Overseas Offices London, Milano, Buenos Aires, Santiago
Date of Establishment March 1, 1960
Paid up Capital ¥490,000,000.
Names of Representative George Kataoka, Chairman
Kenji Kataoka, President
Annual Sales Turnover Approx. ¥35,300,000,000.
Number of Employee 508

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Functions

  • Sales of the products packed in the countries of origin and imported as well as those that are processed or repacked mainly by our subsidiary companies.
  • Search for new products from the world markets.
  • Study, development and introduction of new products.
  • Decision on marketing strategies for all the products Kataoka group is handling.
  • Import of the products that are handled by Kataoka group.
  • Management of the whole of the companies that belong to Kataoka group.
  • One of the remarkable features of Kataoka & Co., Ltd. is that in most cases, we do business directly with all of the first-class department stores in major cities eliminating intermediary traders like wholesalers. However, we use top class wholesalers to have accounts in supermarkets, convenience store chains and so on.

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Main Customers for Sales Outlets

  • Mitsukoshi, Takashimaya and all other department stores.
  • Almost all supermarkets and convenience stores throughout the country.
  • Specialty food stores; coffee shops, restaurants, etc.

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Distinctive Features

  • Marketing strategy is most strongly emphasized, particularly on sales promotion and advertisement. Kataoka's outstanding marketing strategies on Twinings Tea, Mon Cafe Roasted Coffee, Astoria Instant Coffee, etc. have been frequently taken up in books or business seminars as successful marketing examples.
  • Merchandising policy of appealing a high quality image is always taken.
  • Package designs created by Kataoka are all highly evaluated among the customers and some of them have been awarded at package design contests both in Japan and overseas.

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Main Products (On an exclusive agency basis)

  • Twinings Teas, U.K.
  • Van Houten Cocoa Products, Holland
  • Lavazza Coffee Products, Italy
  • Godiva Chocolates, Belgium
  • Clausthaler Non-alcoholic Beer, Germany
  • Ying Kee Chinese Teas, Hong Kong
  • Mon Cafe Roasted Coffee (Original Brand)
  • Astoria Instant Coffee (Original Brand)
  • Tsujiri Green Teas (Original Brand)

Café & Shops

  • Lavazza Café
  • Debailleul(Retail Shop)
  • Échiré Maison du Beurre(Retail Shop)
  • Daylesford Organic (Shop and Restaurant)

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Major Banks Used

• The Bank of Tokyo-Mitsubishi UFJ, Ltd.

Toranomon Branch 3-1, Toranomon1-Chome, Minato-ku, Tokyo 105-0001, Japan

• Sumitomo Mitsui Banking Corporation.

Hibiya Branch 3-12, Nishi-Shinbashi1-Chome, Minato-ku, Tokyo 105-0003, Japan
For financial information regarding Kataoka & Co., Ltd., please feel free to inquire directly with the above institutions.

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SUBSIDIARIES (Fully owned by Kataoka & Co., Ltd.)

  • KATAOKA SHOKUHIN CO., LTD. (SAITAMA FACTORY)
  • OSAKA KATAOKA SHOKUHIN CO., LTD. (OSAKA FACTORY)
  • SALES PROMOTION CENTER LTD.