Kataoka & Co., Ltd.
6-21-6 Shimbashi, Minato-ku, Tokyo 105-8615, Japan
|Domestic Branch Offices||Sapporo, Sendai, Omiya, Nagoya, Osaka, Hiroshima, Fukuoka|
|Overseas Offices||London, Milan, Buenos Aires, Santiago|
|Date of Establishment||March 1, 1960|
|Paid in Capital||¥490,000,000.|
|Names of Representative||Kenji Kataoka, President|
|Annual Sales Turnover||¥30,700,000,000.|
|Number of Employee||270|
- Sales of the products packed in the countries of origin and imported as well as those that are processed or repacked mainly by our subsidiary companies.
- Search for new products from the world markets.
- Study, development and introduction of new products.
- Decision on marketing strategies for all the products Kataoka group is handling.
- Import of the products that are handled by Kataoka group.
- Management of the whole of the companies that belong to Kataoka group.
- One of the remarkable features of Kataoka & Co., Ltd. is that in most cases, we do business directly with all of the first-class department stores in major cities, We also use top class wholesalers to have accounts in supermarkets, convenience store chains and so on.
Main Customers for Sales Outlets
- Almost all department stores.
- Almost all supermarkets and convenience stores throughout the country.
- Specialty food stores; coffee shops, restaurants, etc.
- Marketing strategy is most strongly emphasized, particularly on sales promotion and advertisement. Kataoka's outstanding marketing strategies on Twinings Tea, Mon Cafe Drip Coffee, Astoria Instant Coffee, etc. have been frequently taken up in books or business seminars as successful marketing examples.
- Merchandising policy of appealing a high quality image is always taken.
- Package designs created by Kataoka are all highly evaluated among the customers and some of them have been awarded at package design contests both in Japan and overseas.
Main Products (On an exclusive distribution basis)
- Twinings Teas, U.K.
- Van Houten Cocoa Products, Holland
- Mon Café Roasted Coffee (Original Brand)
- Astoria Stick Coffee (Original Brand)
- Tsujiri Green Teas (Original Brand)
Café & Shops
- Tsujiri (Café & Shop)
- Échiré (Retail Shop)